Surmobile readings 07/30/2008

Mobile email users different from regular: Forrester – Mobile Marketer – Research

Forrester Research Inc. claims that online mobile email users are different from general email subscribers.

The study, led by Forrester analyst Julie M. Katz, found that online mobile email users are younger than traditional email users.

tags: mobile, marketing, email

Report: Mobile Internet use has reached “critical mass”

“The Worldwide State of the Mobile Web,” a report from Nielsen says that adoption of the mobile web has reached a critical mass and can now support “large-scale mobile marketing efforts.”

tags: mobile, marketing